I help technical founders get more customers by building their marketing in code.
When a build proves useful, I turn it into a field note: the thinking, prompts, code, and reusable pieces behind it.
I run experiments on the site, in search, in the product and in email. The ones worth reusing become builds.
I was Rock's first marketing hire and later led B2B product marketing at bunq. Today I work as a marketing engineer.
I still start with who the product is for and why they buy. Then I build the pages, product screens and emails around that, and hand them over as code your engineers can review.
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.