Take your product to new heights
Take your product
to new heights
Take your product
to new heights
I help B2B teams with product marketing. Find your audience, sharpen messaging, and scale channels with automation and AI
I help B2B teams with product marketing. Find your audience, sharpen messaging, and scale channels with automation and AI
I help B2B teams with product marketing. Find your audience, sharpen messaging, and scale channels with automation and AI
Signal over noise
Your product is ready for the market, but growth could use some direction. You're looking for clear user personas and repeatable plays that turn strategy into pipeline.
Build your go-to-market (GTM) engine with the right messaging, positioning, and channel mix. We scale what works through automation and AI-powered processes.
Strategy meets Execution
Go-to-market ideation based on product marketing principles creates the foundation. Light-weight experiments follow to validate our ideas before scaling.
I have hands-on experience with leading product marketing strategy, brand, SEO, paid media, and creator/UGC campaigns.
Tell me your goals and we'll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
Tell me your goals and we'll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free
scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
Tell me your goals and I’ll tailor the plan
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
Rated by clients
1
Hassle-free scheduling
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
2
Define scope and impact together
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
3
Ongoing
collaboration
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything’s documented: decisions, context, and next steps.
I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
I help products with their growth journeys
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
I help products with their growth journeys
I have spent 5+ years leading GTM strategy as a product marketing manager & GTM lead across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I’m as comfortable sketching the strategy as I am rolling up my sleeves to do the work. You often find me building systems that do the heavy lifting, and automating repetitive work.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Katarzyna Kosior
Leading PR & Communications @Disrupt.com | Brand Builder | C-Suite Advisor
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
Kenzo Fong
AI Product at Airtable | Founder | Ex-Google, Android & Uber.
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Santiago Mendez
Senior Growth Lead @Creditstar Group | Fintech & Product Marketing
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Trusted by industry leaders
B2B growth & product marketing support across SaaS, AI tools & fintech
Nico doesn't just develop strategies—he ensures they deliver results.
Nico is that rare marketing professional who seamlessly bridges strategy and execution.
His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Katarzyna Kosior
Leading PR & Communications @Disrupt.com
Brand Builder, C-Suite Advisor
Nico brings practical thinking and steady momentum
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
Kenzo Fong
AI Product @Airtable
Founder | Ex-Google, Android & Uber.
Nico's the perfect mix of strategy plus execution
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Santiago Mendez
Senior Growth Lead @Creditstar Group
Product Marketing | Fintech
Frequently Asked Questions (FAQs)
Some additional information on my profile and services
What kind of companies do you work with?
I partner with early-stage startups, scale-ups, and enterprise teams exploring new products, innovation initiatives, or emerging markets. If you’re building something new or launching into unfamiliar territory, that’s where I can add the most value.
Do you focus on strategy or execution?
Both, but always in balance. I help teams define a strong go-to-market strategy, then set up smart processes to execute efficiently. The goal isn’t just a spray and pray across channels, but understanding who you're selling to and creating actionable experiments to test strategy.
I'm in a highly regulated industry, can you account for that in your strategies?
Yes. I’ve supported projects in highly regulated industries such as crypto, stocks, banking, and other financial products across European markets where compliance and user trust are critical. I know how to move fast while embedding regulatory requirements into your growth processes.
How are you different from other product marketing consultants?
Product Marketers are great at shaping the story: defining the positioning, messaging, and launch plans that bring a product to market. I do that too, but also gets hands-on with the systems behind growth; setting up the channels, automations, and feedback loops that make those stories scale. It’s strategy plus the infrastructure to make great ideas work in the real world.
Why should we choose you as our product marketing consultant?
I won't just draft a strategy and leave the full execution up to you. My work sits at the intersection of strategy, systems, and emerging tech. I combine sharp go-to-market thinking with hands-on execution that leverages the latest in automation and AI. You’ll get a partner who can see the big picture and build the engine to get you there.
What kind of companies do you work with?
I partner with early-stage startups, scale-ups, and enterprise teams exploring new products, innovation initiatives, or emerging markets. If you’re building something new or launching into unfamiliar territory, that’s where I can add the most value.
Do you focus on strategy or execution?
Both, but always in balance. I help teams define a strong go-to-market strategy, then set up smart processes to execute efficiently. The goal isn’t just a spray and pray across channels, but understanding who you're selling to and creating actionable experiments to test strategy.
I'm in a highly regulated industry, can you account for that in your strategies?
Yes. I’ve supported projects in highly regulated industries such as crypto, stocks, banking, and other financial products across European markets where compliance and user trust are critical. I know how to move fast while embedding regulatory requirements into your growth processes.
How are you different from other product marketing consultants?
Product Marketers are great at shaping the story: defining the positioning, messaging, and launch plans that bring a product to market. I do that too, but also gets hands-on with the systems behind growth; setting up the channels, automations, and feedback loops that make those stories scale. It’s strategy plus the infrastructure to make great ideas work in the real world.
Why should we choose you as our product marketing consultant?
I won't just draft a strategy and leave the full execution up to you. My work sits at the intersection of strategy, systems, and emerging tech. I combine sharp go-to-market thinking with hands-on execution that leverages the latest in automation and AI. You’ll get a partner who can see the big picture and build the engine to get you there.
What kind of companies do you work with?
I partner with early-stage startups, scale-ups, and enterprise teams exploring new products, innovation initiatives, or emerging markets. If you’re building something new or launching into unfamiliar territory, that’s where I can add the most value.
Do you focus on strategy or execution?
Both, but always in balance. I help teams define a strong go-to-market strategy, then set up smart processes to execute efficiently. The goal isn’t just a spray and pray across channels, but understanding who you're selling to and creating actionable experiments to test strategy.
I'm in a highly regulated industry, can you account for that in your strategies?
Yes. I’ve supported projects in highly regulated industries such as crypto, stocks, banking, and other financial products across European markets where compliance and user trust are critical. I know how to move fast while embedding regulatory requirements into your growth processes.
How are you different from other product marketing consultants?
Product Marketers are great at shaping the story: defining the positioning, messaging, and launch plans that bring a product to market. I do that too, but also gets hands-on with the systems behind growth; setting up the channels, automations, and feedback loops that make those stories scale. It’s strategy plus the infrastructure to make great ideas work in the real world.
Why should we choose you as our product marketing consultant?
I won't just draft a strategy and leave the full execution up to you. My work sits at the intersection of strategy, systems, and emerging tech. I combine sharp go-to-market thinking with hands-on execution that leverages the latest in automation and AI. You’ll get a partner who can see the big picture and build the engine to get you there.
Ready for takeoff?
Looking for help with product positioning, messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads
Ready for takeoff?
Looking for help with
product positioning,
messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads
Ready for takeoff?
Looking for help with product positioning, messaging & growth?
Let’s chat
hello@signalroads.com
Nicolaas Miguel Spijker
Product Marketing Consultant
© 2026 Signal Roads